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Pomegranate (Punica granatum), is a fruit-bearing deciduous small tree of the Lythraceae family, that grows between 5- 10 m tall. The fruit has anti-oxidant, anti-viral, and anti-tumor benefits. It is a good source of vitamin, especially vitamin A, vitamin C, vitamin E, and folic acid.  Due to worldwide growing consumption of pomegranate, its market size is worth USD 208.9 million (2020) and is expected to reach USD 322.9 million by the end of 2026, with a growth of 6.4% during 2020-2026.     


The pomegranate, one of the world's most ancient fruits, originated in the region extending from Iran to northern India and cultivated throughout the Mediterranean region.It was introduced into Spanish America in the late 16th century and into California by Spanish settlers in 1769.  Morphologically, the pomegranate plant has elliptic to lance-shaped, bright-green leaves approx.


7.5 cm long. The axillary orange-red flowers are carried toward the ends of the branchlets. The calyx (comprising the sepals) is tubular and persistent and has five to seven lobes. The petals are lance-shaped, inserted between the calyx lobes.The fruit has a smooth leathery skin that ranges from brownish-yellow to red.         

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Farmers Pain Points

Soil: In case of heavy soils with no pomegranate history, raised beds should be considered.

Pests: Some fungus and insects may cause a great deal of damage to the yield. Pesticiding protocol with strict emphasis on PHI is essential for success.

Seeding: Germination will require high moisture in the soil and equal water distribution.

Water: Drought or too high a water content will reduce yield.

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Growing Smart
support package

  • Identifying the challenges/requirements for growing pomegranate in your area.

  • Identifying the best varieties for growing conditions and growers’ needs.

  • Plot design – planting density, irrigation system and its’ relevant pressure.

  • Fertilizing program to achieve maximum yield.

  • Pesticiding protocol and guidelines.

  • Post-harvest guidance.

  • Ongoing technical support to ensure best results and customers’ satisfaction.

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